Top Ten Tips to Boost Sales
We're back at work, summer is nearly here in the north and it's time to get our businesses booming again. Here are some top tips from two real experts, Carol and Rob Trow of Dermaconcepts USA - distributors of Environ skin care.
Stress the importance of sun protection for adults and children with sunscreen-SPF 30-to protect against the signs of premature aging and skin cancer.
Sun destroys our skin's reserves of vitamin A. Encourage increased levels of "safe in the sun" vitamin A to help boost the depleted amounts.
Vitamin C is a great addition to help prevent destruction of collagen and elastin, and the formation of pigmentation. Add a vitamin C cream to your client's daily regimen to help maintain the appearance of firm, even-toned, and youthful-looking skin.
Summer heat and air conditioning systems cause a loss of moisture resulting in dry, dehydrated skin. For added hydration, add a Hyaluronic Acid serum to help with these uncomfortable effects.
Help protect the body as well as the face. Use a vitamin A, C & E product to help provide protection from the elements and give the body a moisturized, firmer, smoother appearance.
Another "must have" product for smoother looking arms, buttocks and thighs is a body contouring cream. It helps to smooth the appearance of "orange peel" skin.
For children and grandkids of your clients, to assist with the effects of too much fun in the sun, recommend an antioxidant gel to soothe and nourish the burning effects of sun damage. Great to keep in the beach bag to apply for relief from burning and itching of insect bites, burns and rashes. Also great for adults with a rash caused by waxing or shaving.
It is known that too much sun exposure causes pigmentation and age spots. To assist with preventing these long term effects, recommend a vitamin C cream to help prevent and even out the appearance of pigmentation.
Recommend a series of 4-6 vitamin C facials. These treatments will help to restore the look of radiance and improve the signs of sun damage. Safe to do all summer, the powerful antioxidants in the treatments help to re-establish the look of clarity, giving the skin a brighter, firmer, more youthful appearance.
Use these marketing tips, along with your own promotional specials, to tailor programs and incentives to attract clients and prospects during the summer "PRODUCTS TO PROTECT" months ahead! One idea is to schedule a number of educational events to illustrate how and why the sun is so damaging, recommend the products they need to protect themselves and their families, and create a summer treatment series at a special discounted rate.