Why Analyse skin?
by Dr Des Fernandes and Jennifer Munro.
All professional skin care therapists want to analyse their customers’ skin before prescribing treatments or products. This is because they want to be effective and make sure that what they do is informed and likely to be successful.
Most skin analysis books and training programmes are very complex or rely too heavily on machines, which can never replace the human sight, touch and sense of hearing. It’s easy to be put off the whole process of scientific skin analysis by the overwhelming amount of information that therapists are bombarded with, or by the expense of some types of machines.
And yet, the very first time you meet a client is critical to establishing trust and building long term relationships with that client. It’s good for business, apart from being good for relationships, to begin with a really good and accurate analysis.
If photographs are taken well and the analysis is detailed enough in the beginning, the therapists and their customers will be able to chart progress as the treatments and products begin to take effect. Sometimes it’s quite difficult to see progress; it can be slow, but the changes jump out at you from a year-old photograph.
Simply asking what a customer thinks is wrong with their skin is unlikely to result in a good outcome. It’s easy to mistake skin that has been subjected to exfoliation for a naturally dry skin. Without teasing out the answers, the customer’s ignorance about the way she has been treating her skin, can influence the way the therapist continues treatment. It’s critical to get a really good picture before you begin.
My new book, Skin Analysis, a Practical Guide, has been designed to demystify the process of skin analysis and to help therapists to approach the subject in a practical and simple way. The Web Tool will make it even simpler! Therapists can learn how to do an analysis and then be walked through the process while with the customer. We provide all the necessary forms and questionnaires as well as an effective Action Plan. It really is practical!